Mercedes x Travis Scott

The collaboration between Mercedes-Benz and Travis Scott, orchestrated by Lead Agency Team X and creative directors Sub Global, was a remarkable confluence of luxury and music set against an awe-inspiring backdrop. This exclusive event was meticulously designed for 250 high-profile influencers from around the world, aimed at unveiling the new Mercedes-Benz G 580, the first fully electric variant of the iconic G-Class.

The project’s challenge lay in the ambitious staging: constructing a platform in the middle of a lake in Beverly Hills, with an additional guest area on a steep dam. This bold setup created a unique and immersive viewing experience, seamlessly blending nature and cutting-edge technology.

The project’s challenge lay in the ambitious staging: constructing a platform in the middle of a lake in Beverly Hills, with an additional guest area on a steep dam. This bold setup created a unique and immersive viewing experience, seamlessly blending nature and cutting-edge technology.

Travis Scott made a dramatic entrance in the electric G-Class, enhancing the reveal with his electrifying presence. The atmosphere was further heightened with an intricate display of lasers, lights, and abundant fog enveloping the lake, creating a surreal and unforgettable experience. This event not only highlighted the innovative engineering of Mercedes-Benz but also showcased Travis Scott’s dynamic artistry, making it a night to remember.

Travis Scott made a dramatic entrance in the electric G-Class, enhancing the reveal with his electrifying presence. The atmosphere was further heightened with an intricate display of lasers, lights, and abundant fog enveloping the lake, creating a surreal and unforgettable experience. This event not only highlighted the innovative engineering of Mercedes-Benz but also showcased Travis Scott’s dynamic artistry, making it a night to remember.

Electric Callboy

Ski Aggu

Rock am Ring

Wincent Weiss

6PM Festival

Trettmann

Brabus Signature Night

Peter Fox

UEFA EURO 24 Final Draw

Michael Patrick Kelly

Marteria

Nike Airmax Day

FIFA Congress

Silvester in Berlin

Marsimoto

Querbeat

Electric Callboy

Ski Aggu

Rock am Ring

Wincent Weiss

6PM Festival

Trettmann

Brabus Signature Night

Peter Fox

UEFA EURO 24 Final Draw

Michael Patrick Kelly

Marteria

Nike Airmax Day

FIFA Congress

Silvester in Berlin

Marsimoto

Querbeat

Electric Callboy

Ski Aggu

Rock am Ring

Wincent Weiss

6PM Festival

Trettmann

Brabus Signature Night

Peter Fox

UEFA EURO 24 Final Draw

Michael Patrick Kelly

Marteria

Nike Airmax Day

FIFA Congress

Silvester in Berlin

Marsimoto

Querbeat