Brabus Signature Night

Brabus Signature Night was staged as a choreographed live brand show, built around a runway format and designed for both an in-room audience and broadcast cameras. Our scope covered the lighting design and its integration into the set, with a clear focus on structure, pacing and visibility.

A central catwalk ran through the room, surrounded by grandstands on both sides. The lighting followed the architecture: groundglow along the floor to outline the runway and support reflections, with additional light lines set parallel to the content bars to keep the graphic language consistent. Light columns placed between the seating blocks introduced a vertical layer, while Matrix PODs above the tribunes added controlled coverage across the audience planes.

Above the runway, three suspended C1 kinetic LED bars - each 12 metres long - served as the primary spatial tool By lowering and tilting the bars, the ceiling space could be visually compressed, raised positions opened the frame for wider looks. These transitions marked chapter changes, supported by a programming split between steady runway light and a show mode using colour states and beam cues.